That may look like a new character up there, but actually, she’s not. If you may recall, some moons ago, there was a reference to drunken DDR friends. That is the drunken DDR girl.
Said girl also happens to work at Tim Horton’s (which is like Duncan Donuts for those of you unfamiliar with it).
Anways, they recently added a larger cupsize, and instead of giving that new cup size a new name, they downsized the names of all the other cups (so a medium is a small now, etc).
Of course, there -are- signs all over the place, commercials, etc. And apparently none of that stops people from bitching and complaining when their ‘medium’ is not the medium they wanted!